Thursday, December 26, 2019
Tragic Hero In Antigone - 948 Words
There are so many types of heroes in this world and they all have some impact that makes them a hero. Heroes can help save the day, be strong against others, help people in tough situations. In Sophocles Antigone, the tragic hero proves to be worthy of these traits as she presents herself to be stronger than the rest. She shows several characteristics that help her achieve this title. Although it is a high honor she had persevere in order to get to this point and it wasnt an easy task. For these accomplishments, Antigone has earned the title of a Tragic Hero. Antigone seems to be portrayed as weak and not capable of completing difficult tasks, but prove this to be incorrect in her conflicts with Creon. As Antigone confronts Creon, theyâ⬠¦show more contentâ⬠¦Although Creon may seem strong and can make Antigone seem weak, it doesnt stop her from reaching her full potential of being the master. As shown Creon currently holds the power but Antigone will continue to thrive in order to crown herself as being the master. Antigone is still on her quest to becoming the master as she plans to overtake Creonââ¬â¢s rule. Although it is a very high honor to be the master, it doesnt come easily and requires a lot of work and effort, which Antigone is willing to spend. Antigone and Creon havent completely figured out their situation, Antigone: I urge no more; nay, wert thou willing still, I would not welcome such a fellowship. Go thine own way; myself will bury him. How sweet to die in such employ, to rest,-- Sister and brother linked in love s embrace-- A sinless sinner, banned awhile on earth, But by the dead commended; and with them I shall abide for ever. As for thee, Scorn, if thou wilt, the eternal laws of Heavenâ⬠(2.3 55-60). Antigone shows determination to risk her own life in order to sacrifice for her brother, because he means a lot to her and she will do anything for him. This is such a kind action by Antigone to put so much courage into her brother and still be a potential candidate for the master. Antigone has always been a nice person and I feel like she will always be even as master,Show MoreRelatedThe Tragic Hero in Antigone1018 Words à |à 5 Pagesfirst established during the fourth century in the Poetics, where he defines what makes a tragic hero. Aristotle suggests that a tragic hero is a character who has a high social standing and embodies great nobility in his/her personality. They are neither a villain nor are they entirely good, but a person somewhat like us, raised to a higher position in society. In addition, the downfall of a tragic hero is caused by fault of their own, often through arrogance or pride, as the result of freeRead MoreThe Tragic Hero Of Antigone1118 Words à |à 5 PagesThe tragic hero according to Aristotle is a man who is neither a paragon of virtue and justice nor undergoes the change of misfortune or leads to his or her own downfall or destruction through their journey as the characters analyze their ââ¬Å"judgment errorâ⬠. In the play Antigone, Antigone is a tragic heroine who stands up and fights for her moral duties to do what is morally right instead of being loyal to the state even if cost her her life. The plot of Antigone is quite predictable. But, it showsRead MoreAntigone: not the tragic hero2077 Words à |à 9 PagesAntigone: Not the Tragic Hero Sophocles, a great tragedian, was the one who gave Greek tragedies their traditional form. An important part of traditional Greek tragedies is the presence of a tragic hero. All tragic heroes should have the characteristics of rank, a tragic flaw, a downfall, and a recognition of mistakes. The seemingly tragic hero is Antigone. She wants to bury her brother Polyneices even though this would be going against Creon, who is her uncle and the king. When Antigone buriesRead More Antigone the Tragic Hero Essay929 Words à |à 4 PagesA Tragic Hero A tragic hero is a character who makes an error of judgment or has a fatal flaw, which combined with fate, results into a tragedy. The tragic hero must fall from good luck and well being to misery and misfortune. The tragic hero causes a sense of pity through the tragic downfall that weakens the character. In Antigone by Sophocles, Antigone follows her own beliefs by giving her brother a proper burial, even if she has to break the law of King Creon. Because of her innocentRead MoreEssay on The Tragic Hero of Antigone871 Words à |à 4 PagesGreek tragic hero. In fact, Aristotle had Oedipus specifically in mind when he first set down the requirements for tragedy in his Poetics. However, in other Greek tragedies, the tragic hero isnââ¬â¢t always so easy to identify. For example, in the play Antigone, the reader may have some difficulty deciding who the tragic hero is. Nevertheless, a careful examination of the facts reveals that Antigone is the true tragic heroine because she ââ¬â¢s brave, flawed, and noble. Antigone is a tragic hero becauseRead MoreEssay on The Tragic Hero of Antigone568 Words à |à 3 PagesGreece, Sophocles wrote the greatly admired tragedy, Antigone. Antigone includes many themes such as Freedom, Protection of Personal Dignity, Obedience to Civil Law, Protection of Community/Nation, Loyalty/Obligation to Family, and Observance of Religious Law. Many of the Greek tragedies that have been written include a tragic hero that has his/her tragic flaw. In Antigone there are two main characters; Creon, the tyrant king of Thebes, and Antigone, the daughter of Oedipus and Jocasta. One of theseRead MoreEssay on Antigone is a Tragic Hero823 Words à |à 4 PagesAntigone is a Tragic Hero A subject of debate in Sophoclesââ¬â¢ play Antigone is which character complies with the characteristics of a tragic hero. The qualities that constitute a tragic hero are, in no particular order, having a high social position, not being overly good or bad, isolation, being tenacious in their actions, arousing pity in the audience, a revelatory manifestation, and having a single flaw that brings about their own demise and the demise of others around them. Creon possessesRead MoreThe Tragic Hero Of Antigone By Sophocles1075 Words à |à 5 Pagesof the Greek philosopher Aristotle, ââ¬Å"A man cannot become a hero until he can see the root of his own downfall.â⬠Thus, according to Aristotle, the tragic hero must be able to discern how his actions caused his demise. The tragic hero has a tragic flaw, known as hamartia, recognizes that this flaw contributes to his misfortune because of an error in judgment, but is nonetheless deserving of sympathy. Creon, the hero of the dra ma Antigone by Sophocles, fulfills this definition. He exhibits hubrisRead MoreThe Tragic Hero Of Sophocles Antigone Essay1357 Words à |à 6 Pagesdraws on the emotions of the audience is to get them to relate to the tragic hero, and that is why it was so important for a tragedy to have a proper one. Antigone features the perfect example of a hero in a tragedy. In Antigone, King Creon is the tragic hero since he is adherent to a moral mean, he is life-like, he exhibits a tragic quality which results in a plot reversal, and ends in a moment of lament. Creon is the ideal tragic hero, since heââ¬â¢s morally upstanding but not blameless at the same timeRead More Antigone as a Tragic Hero Essay499 Words à |à 2 PagesAntigone as a tragic hero The debate over who is the tragic hero in Antigone is unanswered. The belief that Antigone is the hero is a tough one. Antigone is widely thought of as the tragic hero of the play bearing her name. She would seem to fit the part in light of the fact that she dies for doing what she believes is right. She buries her brother without worrying what might happen to her. Unlike Antigone, Ismene says ââ¬Å"And break the law, our death will be more shameful even then theirsâ⬠(pg.5
Wednesday, December 18, 2019
The Little Stranger Analysis - 1114 Words
Yuliya Zubrilina Text analysis of ââ¬Å"The little strangerâ⬠by Sarah Waters ââ¬Å"The Little Strangerâ⬠is a 2009 gothic novel written by Sarah Waters. It is a ghost story set in a dilapidated mansion in Warwickshire, England in the 1940s. This novel features a male narrator, a country doctor who makes friends with a family with faded fortunes left simply with a very old estate that is crumbling around them. The stress of reconciling the state of their finances with the familial responsibility of keeping the estate coincides with perplexing events which may or may not be of supernatural origin, culminating in tragedy. Reviewers note that the themes in ââ¬Å"The Little Strangerâ⬠are alternately reflections of evil and the social upheaval of the classâ⬠¦show more contentâ⬠¦At the beginning of the extract long, complex sentences are mostly used: Ever since her arrival she d been keeping up a rather monotonous show of being frightened of Gyp, ducking ostentatiously behind her mother s skirts whenever his friendly wanderings around the room took him near her. But in the second part, when the tragedy happened, the author employs mainly short simple sentences to convey the shock and the state of the main characters: Gyp had bitten her. The poor child was white and rigid with shock. This technique creates an antithesis between the peaceful state at the beginning of the evening and between the atmosphere of a catastrophe later. In the analyzed extract the authorââ¬â¢s speech prevails, but there are also few dialogue lines, which are presented mostly by short queues: Look at her! Iââ¬â¢ll need water. Also in the dialogue lines the author resorts to lexical repetitions: Christ! Christ! Look at the state of her! But sheââ¬â¢ll have to be stitched. Stitched quite extensively, Iââ¬â¢m afraid; and as sooner as possible. Stitched? All these devices are employed to convey a state of shock and the atmosphere of the tragedy. The peculiarity of the first two paragraphs is a wide usage of such stylistic devices, which author employed in order to create the tense atmosphere of a tragedy. The text under analysis is very emotive and causes the reader a sense of terror. Yuliya Zubrilina ÃŸà µÃ'â¬Ã µÃ ²Ã ¾Ã ´ ââ¬Å"The littleShow MoreRelatedAnalysis Of The Film Bashu : A Little Stranger1881 Words à |à 8 PagesThe movie Bashu: A Little Stranger, is a heartwarming commentary written and directed by Bahram Beizai in 1989 on the effects of war, love, and racism in a small village community in Iran. Beizai challenges the widely accepted Iranian identity through stars Susan Taslimi as Naii, Bashuââ¬â¢s adopted mother and Adnan Afravian as Bashu. The film boasts a simple plot, yet the societal critiques are strong and apparent. It takes place during the Iraq-Iran war, a war brought forth from long standing borderRead MoreTitle and Character Analysis of The Stranger by Albert Camus784 Words à |à 3 PagesThe Stranger: Character and Title Analysis In Albert Camusââ¬â¢, The Stranger, the characters in the novel are individually unique in ways that bring out the positive and negative aspects of each other. When examining their traits you get the deeper meaning of things and what they stand for. The major characters in this novel are Meursault, Raymond Sintes, and Marie Cardona. Meursault shows no emotion through everything that goes on in his life such as a death. Raymond Sintes is a rude person and onlyRead MoreMy Experience At The Industrial Revolution Debate838 Words à |à 4 Pageshour per page, and sometimes we had over four pages to read and annotate. In Social Studies, my greatest challenge was probably the causal loop diagrams because it took me a while to understand them. As a speaker this term I feel I ve progressed a little bit more in classroom participation- things like reading out loud and participating in discussions. I ve also slightly improved at public speaking. The first selection I ve decided to share with you is my Fredrick Douglass Journal Entry 1. IRead MoreSummary of the Book Hunger of Memory and Response to It.1124 Words à |à 5 Pagessettings; his mother actually had a separate and distinct voice for dealing with strangers that was never used with family. He then tells of his attempts to explain the field of Psychiatry to his mother, and her inability to understand divulging personal secrets to a complete stranger. Rodriguez responds to this by pointing out how often people use diaries or journals to reveal their private thoughts to an imaginary stranger. Rodriguez closes by showing instances of his own distinction between publicRead MoreOutline + Evaluate Different Types of Attachment831 Words à |à 4 Pagesobserved with cameras. It consisted of several situations, standardised for all those who took part. Each condition involved variation of the presence of the mother and/or a stranger, over 3 minute intervals. During th ese different conditions, the childââ¬â¢s behaviour was monitored, assessing their exploratory behaviour, stranger anxiety, separation protest and reunion behaviour. From her study, Ainsworth identified three types of attachment, these were: secure, insecure- avoidant and insecure-resistantRead More Richard Rodriguezs Autobiography Hunger of Memory Essay1111 Words à |à 5 Pagessettings; his mother actually had a separate and distinct voice for dealing with strangers that was never used with family. He then tells of his attempts to explain the field of Psychiatry to his mother, and her inability to understand divulging personal secrets to a complete stranger. Rodriguez responds to this by pointing out how often people use diaries or journals to reveal their private thoughts to an imaginary stranger. Rodriguez closes by showing instances of his own distinction between publicRead MoreAnalysis Of Mary Shelley s Frankenstein1411 Words à |à 6 PagesIn the early 1800s Mary Shelle y set pen to a paper and started to develop a novel that little to her knowledge would become world renowned. In 1818 she finished and published the novel to sell to the European public. The novel caught the world off guard in the way that a female was able to write about such harsh, dark, and evil things in a European society whose authors like John Locke and Charles Montesquieu preached enlightenment, self exploration, and individualism all in an optimistic enablingRead MoreAlberts Aimless Absurdity898 Words à |à 4 PagesIn Albert Camusââ¬â¢ novella, The Stranger, he exposes his beliefs on absurdism through the narration of Meursault. Camusââ¬â¢ definition of absurdism is a philosophy based on the belief that the universe is illogical and meaningless. Camus, founder of absurdism and French Nobel Prize winning author, sends the reader his underlying theme that life is meaningless and has no ulti-mate significance. This underlying theme of lifeââ¬â¢s absurdity is extreme ly personal to Camus through his own individual experiencesRead MoreAnd Then There Were None by Agatha Christie Essay1641 Words à |à 7 Pagescharacters and will be the lost standing Agatha Christie is not one of your ordinary authors; she brings a point in the novel which is a very suspenseful view that will catch your attention. Literary analysis: style The significance of this novel title is it tells readers that this novel is an mystery of unsolved crimes, the elements that follow up with this style is irony and the tone/mood the irony with this journey is how the author breaks down differentRead MoreEssay on Character Analysis of Elisa Allen in The Chrysanthemums747 Words à |à 3 PagesCharacter Analysis of Elisa Allen in The Chrysanthemums by John Steinbeck The Chrysanthemums, written by John Steinbeck, captures one day in the life of a woman who yearns for a more fulfilling life. Elisa is first portrayed as a woman whose tasks are exceeded by her abilities. As the day continues, a stranger briefly enters her life and, through manipulative words, fills her heart with hopes of change and excitement. We learn that these newly-found hopes are crushed when Elisa eventually
Tuesday, December 10, 2019
Get Lost free essay sample
My pendant burned like a scarlet letter as the autumn leaves crunched beneath my feet. I dashed into the forest behind my house, journal in hand, trying to escape my thoughts. I was haunted by my inability to keep my parents together; to quell my friendsââ¬â¢ anxieties; to better the world. Nature had always been my solace, but as the wind screeched and the leaves were torn away, it became only another reminder of all of the things I couldnt save. I plopped down beneath the sugar maple tree off the beaten path. The empty pages of my book stared expectantly at me, waiting for the words between the silenceââ¬âbut my head was too full of chatter to write. Just like the boy in William Faulknerââ¬â¢s ââ¬Å"The Bear,â⬠I was too afraid of being lost to find what I was looking for. He spent years planning every step of his hunting trips because he feared the wild nature of the bear. We will write a custom essay sample on Get Lost or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was the same way that I spent hours inside my head, trying to fix problems that were not mine because I was frightened of being aimless in my individuality. The boy had to give up societyââ¬â¢s influencehis compass, watch, and gunin order to see the tracks. The fear rose in his chest of confronting his enemy; but when the bear emerged, his eyes were lain upon not merely an animal, but an entity of courage and freedom and love that transcended all life and death. Somewhere I knew that in finding my heart, I also would be able to come to terms with myself and help the world better than I had ever before. I smiled, becoming acutely aware of the silence. The world paused and took a breath, as if a new star had been born into the universeââ¬âand I wrote. Always I had planned my poetry to the word, bound by the compulsion of a writer; but this time I followed my pen, the same way the boy followed his heart out to the woods. I was not afraid to be lost within the silence of a page, and not afraid to find myself, either. There had always been a sort of audacity to me; I would be the one to rescue the spider from the shrieking teenage girls at tennis practice, and always the first in my family to volunteer to go on a roller coaster, even at five years old. But to accept my passion in the face of a world I thought would hate me for it; to separate myself from my parentsââ¬â¢ heart-wrenching tirades against one another during their divorce; to risk being stigmatized and reach out when I needed helpââ¬âthese were things that took true courage. Just like the boy in the story, I seemed to be facing an indomitable enemy with no help from anything but my heart. But just like him, where I once thought to find suffering, I found freedom. I looked up at the falling leaves and barren branches. What I once viewed to be desolation turned into something simply misunderstood; I was reminded that trees shed their leaves to survive. The world, and all its inhabitants, must endure their own losses in order to appreciate new life. ââ¬ËSo all I can be is brave,ââ¬â¢ I thought, squeezing the bear pendant that lay upon my chest: a most beautiful mark of difference. Expression is an amazing thing; I find myself able to reconnect people with their true, authentic selves, just for having found mine. Being able to bring friends to tears from poems Iââ¬â¢ve written on grief and endurance was an eye-opening experience, and suddenly I knew they felt less alone. I canââ¬â¢t solve every problem in the world; I can only hope that I am able to inspire others to face their winters, having warmed their hearts with the knowledge of spring.
Monday, December 2, 2019
On Thursday October 24, 1929 The Headline, Prices Of Stocks Crash, B E
On Thursday October 24, 1929 the headline, ?Prices of Stocks Crash,? boldly lined the front page of the New York Times. Within only hours the country had lost over $4,000,000,000. The most feared nightmare had happened. Not only did bankers and brokers loose their fortunes; some ordinary working people were financially ruined. But what created this devastation? Why did the bottom of the stock market fall out so quickly? Today, 70 years later, many people speculate and even suggest explanations for the 1929 stock market crash. However, most of these theories can not be proven. The only explanation that is widely agreed on is the understanding that the stock market was built on a rocky foundation. The 1920's were booming. Wages and customer spending began to soar. In fact, the economic growth made people optimistic, convincing them it was safe to invest in the stock market. The middle class saw easy opportunities to make millions. There was just one problem, large businesses had already thrown huge amounts of money into the stock market causing prices of stocks to be greatly overpriced. The middle class was forced into buying stocks on margins, in other words, loans. These margins are what held up most of the stock market. Basically, half the money invested in the market was owed. Therefore, just a small drop could have serious consequences. Most economist of that time began warning investors that a market built on margins was unsteady and could result in a crash at any moment, but people did not listen. The government did not get involved because of a simple word known as, ?Laissez-faire.? This French term may sound pretty, but in English all it means is, ?let things be'. Laissez-faire is a government policy of non-intervention. No one wanted to touch the stock market; on the outside it seemed as if the growth was good for the United States economy. Although it can not be totally proven, margins along with misjudgments severely increased the chances for a crash during the twenties. Therefore, the government has now become involved in the stock exchange in many ways. For example, the Federal Reserve has set laws on margins, which prevents people from buying stocks with money they do not have. It is impossible to prevent a crash, but hopefully with federal regulations a future crash will never be as devastating as the 1929 stock market crash. Work Cited News Papers ?Prices of Stocks Crash in heavy Liquidation, Total Drop of Billions,? New York Times, 24 October 1929. Internet ?The 1929 Stock Market Crash.? March 1995
Wednesday, November 27, 2019
Let 90s Nostalgia Rock Your Content Marketing
Let 90s Nostalgia Rock Your Content Marketing New research shows that we are more likely to spend money when were feeling nostalgic. According to the Journal of Consumer Research: Consumers that were asked to think about the past were willing to pay more for a set of products than consumers asked to think about new or future memories. Did that get your attention? Interesting results, but thats not all. Another study showed an increased willingness to give more money to others after recalling, reflecting, or writing about a nostalgic past life event. This got me thinking ââ¬â how does this nostalgia effect influence your content marketing? Are readers more likely to share your content when they are feeling nostalgic? Willà they be more likely to convert? Will they be more likely to buy your product or service? The evidence seems to indicate that theyà might. The first step to applying this to your content marketing is to understand what nostalgia is in the first place. What Is Nostalgia? Technically, the termà nostalgiaà describes aà particular sentimentality towardsà a former experience. In simpler terms, it is a positive reflectionà of the past, and a powerful one at that. Nostalgia is generallyà triggered by some sort ofà cueà from the past. Thisà sentimentality is thenà associated withà a period or place with happy personal memories. The term itselfà was coined by a 17th-century medical student as a way to describe the anxieties displayed byà Swissà mercenaries fighting away from home. In later years, as science has learned more about the phenomena, nostalgiaà has beenà widely consideredà an independent and even positive emotion that people experience often. There are four commonly understood functions of nostalgia. They include, improve mood, increase social connectedness, enhance positive self-regard, and provide existential meaning. This is where things really start to get interesting for marketers. Improve Mood Nostalgia has often been found to increase oneââ¬â¢s mood and heighten positive emotions. This reaction seems to stem from feelings of warmth or coping resulting from nostalgic reflections. In essence, the presence of nostalgic emotions give us a method for coping with things that could hinder our own happiness. This natural coping method instinctively seems to improve our mood and function. Increase Social Connectedness Interestingly, nostalgia also seems to increase our sense of social connectedness. This is a very important factor for the use of nostalgia in modern marketing. In essence, nostalgia isà triggered by a feeling ofà loneliness, but counteracts such feelings with reflections of close relationships. Enhance Positive Self-Regard Nostalgia can also help us feel better about ourselves.à Researchersà found that subjects who thought of nostalgic memories showed more positive characteristics than those who thought of exciting future experiences. This research also revealed that a lack nostalgic experiences reflected a pattern of selfish and self-centered behavior. As nostalgic experiences were introduced, so was the positiveà behavior. Provide Existential Meaning You may be surprised to learn thatà nostalgia also helps increase oneââ¬â¢s self-esteem and meaning in life. It does this by removingà threats to our well-being, and also by initiating a desire to deal with problems or stress.à Studiesà haveà found that nostalgia correlates positively with oneââ¬â¢s sense of meaning in life. Nostalgia is a known way to boost peoples mood. It allows people to live (and re-live) something familiar,à somethingà they remember, a positive emotional experience. ââ¬âà Gabriel Trionfi (Pinterestsà user experience researcher) Nostalgia is a powerful neuropsychiatric force thatà can frequently becoming aà driving force for our behavior.à Its effects can be seen in who we select to marry (we frequently marry spouses with characteristics reminiscent of those of our parents), andà our adoption of political affiliations (we may becomeà Democrats, Republicans, or even racists simply because our parents were). So, if it can effect these major life decisions, certainly it can also affect our purchasing and consuming behavior. And that is where nostalgia comes in forà aà content marketing pro life yourself. Examples Ofà Nostalgia In Internet Marketing One of the best examples of nostalgia in internet culture is the popular photo-sharing service Instagram. These user-shared photos are soaked in nostalgia. Reminiscent of photos from old Polaroid cameras,à the photosà are frequentlyà wrapped in a white border. In addition, by allowing users to select from a variety of filters (including some with labelsà likeà 1970), users are able to re-create the faded and worn appearance that is recognizable fromà photos of the past. Instagram fosters a huge sense of nostalgia. Blogger David Yoon calls this fake nostalgia, and he certainly has a point ââ¬â it is manufactured. But Instagrams features still do a great job of highlighting the power of nostalgia. In his piece, David points out thatà ourà digital photographs have lost the nostalgic feel because they did not age like more traditional photographs. à This is a good point, and it helps us understand the rise in popularity of tools like Instagram. While Instagrams nostalgia is purely manufactured, it is a harkening back to the good old daysà of photography and obviously brings with it some powerful emotions. We have to wonder: would Instagram have been as popular without the throwback? Well never know, but the theory is certainly worth considering. One place we can see this theory come to light is with something called throwback Thursday, theà popular internetà practice of posting an old photo, thought, or idea on social media. Originally made popular on Instagram itself,à #TBT is now a practice that is used across the web as a way to reminisce and remember the past. It is nostalgia in action. In recent months, Facebook has also started feeding our nostalgic urges. This February, as it celebrated itsà ownà 10 year anniversary, Facebook gave itsà users the opportunity to watch a video of their history on Facebook. The short videos containedà à 15 or so of theà usersà most-liked photos, statuses, and life events set to a catchy tune. While aà bit cheesy, these videosà are a great example of nostalgia in action, and reminder of the cultural significance of sites like Facebook. Other services like Timehop, have embraced the power of nostalgia in a similar way.à Promising to be a time capsule of you, Timehop allows users to see theirà photos and updates from anà exact day in history (usually a year prior). Timehop promises to help you celebrate the best moments of the past with your friends. Nostalgia much? Traditional brands have been long-aware of the power of nostalgia. Recently, General Millsà went retro with several of their major cereal brands, a practice already proven to be popular by other brands like Pepsi and Mountain Dew with their throwback product line.à Krafts Macaroni Cheese line also introduced a bit of 90s nostalgia recently by bringing their product, the Teenage Mutant Ninja Turtles, and Vanilla Ice to the same stage. The results were fairly, nostalgic, to say the least. So, nostalgia is not necessarily a new marketing tactic, but in content marketing, I think it is often left unexplored. Can it work? Thats the question we need to ask ourselves now. How To Take Advantage of Nostalgia In Content Marketing Before we get too far, we need to set some ground rules. The folks over at Scripted have cleverly identified three conditions that should be metà beforeà we try toà use nostalgia in our content marketing. They are: Weà must consider ourà target marketââ¬â¢s age range in order to choose a time era that demographic can identify with. Weà have to choose an event, style, etc. that invokes positive memories and a sense of trust. The chosen era or event should invoke the emotions that we wantà people to associate with ourà brand. In other words, dont go harkening back to the roaring twenties (and expect a nostalgic reaction) if your audience is primarily comprised of skater-kids that were popping zits in the 90s. Take for example Krafts placement of Vanilla Ice and theà Teenage Mutant Ninja Turtles. These are both throwbacks to my early days as youth. I clearly remember being in a Teenage Mutant Ninja Turtle fan club and Ià know for sure that I owned a Vanilla Ice cassette tape at some point. These are both fond memories now that I am in my 30s. Not only that, but I am also the parent of three small children. I am a prime target for Kraft Macaroni Cheese. Well played Kraft, well played. If you dontà align your marketing and your audience properly, you are fighting an uphill battle already. Nostalgia only works if it is actually nostalgic for your readers. So,à if you dont know the demographic of your readers, you can do some digging in Google Analytics, or complete this short exercise that will help you identify your audience. Nostalgia only works in #contentmarketing if your content isà actually nostalgic for your readers.5 Ways To Apply Nostalgia To Our Content Marketing So you may be thinking thatà this nostalgia thing sounds great, but I havent really provided any conclusive methods for introducing it to your content marketing. I am glad you brought it up. While this is by no means a conclusive list, here are 5 quick ideas that Ive found for applying nostalgia toà content marketing. #1: Weave Nostalgicà Referencesà Into Your Content Through Storytelling One of the easiest ways to incorporate the effects of nostalgia is through the art of storytelling and reference. Our own content creator, Julie Neidlinger, wrote a post a few years back bringing together the art of content marketing and the beloved mix tape of the 80s. In this type of post, the nostalgic reference is merely an element used to engage the reader in the work. It is simple and effective. #2: Add Nostalgic Reminders To Your Visual Elements In many cases, nostalgic elements can be incorporated into the design of page elements, like they were on this post about audience fragmentation from just a few weeks ago. The visual elements on the page harken to a time and idea past, reflecting and fostering a feeling of nostalgia. #3: Interact With Your Audience In A Nostalgic Way Whenever someone becomes a new paying customer of , we love to thank them with a physical notebook that they can use to jot down blog ideas when they are on the go. is a digital productà so thisà is somewhat counterintuitive, but it has proven to be a great program. It encourages us and our users to think about the days of old when we used to write thing in places other than the computer. #4: Create Content That Allows Readers To Experience Greater Nostalgia Love them or hate them, Buzzfeed has garnered a great deal of attention by actually allowing us to interact with their own sense of nostalgia. On their site, you will find dozens of (basically meaningless) quizzes that allow us to discover which 90s soundtrack we are, or which Friends character we should hide in our basement. These may be silly, but they are also popular and are shared like crazy on Facebook. ââ¬Å"The quiz is kind of like the broken-down-to-its-core of what BuzzFeed is,â⬠Summer Anne Burton, Buzzfeedââ¬â¢s managing editorial director and the head of its quiz initiative, told Nieman Lab. ââ¬Å"It gives someone something that they can relate to well enough that they can share it with others.â⬠Buzzfeed built a custom template so that its staffers and its community contributors can easily create these identity-focused questionnaires. (source: The Atlantic) #5: Throwback For A day Microsoft has done an excellent job of using throwback nostalgia to improve its brand and reputation. After taking a beating for years with an error-ridden browser, their marketing team began using nostalgia (ironically) to make amends with the web developers that they have offended along the way ââ¬â even going as far as releasing a throwback version of their website, an idea that will never get old for a generation of web developers who grew up using tables and font tags on this new thing called the world wide web. The Effects Of Nostalgia In Content Marketing Perhaps Don Draper said it best. Nostalgia is powerful, but delicate. Used correctly, though, it can help us accomplish many things ââ¬â including better content marketing. Teddy told me that in Greek nostalgia literally means, the pain from an old wound. Its a twinge, in your heart. Far more powerful then memory alone. This device isnt a spaceship, its a time machine. It goes backwards, forwards. It takes us to a place, where we ache to go again. Its not called The Wheel. Its called The Carousel. It lets us travel in a way a child travels. Round and round, and then back home again. To a place where we know we are loved. Don Draperà Nostalgia can make users more likely to share. #ContentMarketingJust take a look at Buzzfeeds quiz page, whichà now containsà some of the most shared and mostà nostalgicà content on an already popular site. Nostalgia can make users more likely to convert. #ContentMarketingIf nostalgia makes visitors more likely to buy, then it is fair to assume that it would also make them more likely to convert as an inbound lead. Maybe its time to incorporate some nostalgia into your inbound process.
Saturday, November 23, 2019
Grand Opening by Jon Hassler essays
Grand Opening by Jon Hassler essays ...He did not steal to accumulate the goods of this world. He stole out of need and he stole out of generosity. He stole in order to keep his body and soul together and he gave away the rest. (Page 289 hardcover) These expressions best portray Dodger Hicks, a character from Grand Opening which is a novel by Jon Hassler. Dodger was evidently a generous teenager; a quite faithful friend, but also feared being rejected by people. Dodgers fear of rejection was apparent to those who knew him. Once Dodger asked Brendan if he could live with him as an alternative to being at the reform school he was staying at. Julie and Brendan exchanged a pained glance, and Dodger, seeing it, gracefully withdrew his suggestion by laughing as though he hadnt meant it. This was the Dodger of old, all right; at the first sign of rejection he backed off with something of apology in his manner. Sorry for needing you, he seemed to say. (Page 141 hardcover) Dodger tried to fit in by pilfering things to give as gifts because he had scarcely any money. Dodger sought to be loved like he treasured others, but was apprehensive of what people thought of him. Dodger was truly generous even when it meant giving something he did not have the money for. While home from the reform school during Christmas, he stole a Zippo lighter, candy bar, and a windshield-wiper blade. The Zippo was for his mom; the candy bar was for him to eat, but the blade was for no one. He admitted to himself that he was dissatisfied that he took something he didnt need or want to give to anyone, and that he stole it just because it was there. ...but how could you resist doing the one thing in life you were good at? ... It was Dodgers policy to steal only out of necessity and never-or seldom-at random. (Page 151 hardcover) Dodger also got Brendan a present for Christmas: the caps he wanted for his c ...
Thursday, November 21, 2019
Relations and migration of Janis Joplin Essay Example | Topics and Well Written Essays - 1250 words
Relations and migration of Janis Joplin - Essay Example Janis Joplin went back to Texas and specifically in Port Arthur. It helped to change her lifestyle. She stopped drinking and also tried to avoid drug consumption. While, in Texas, she enrolled into Lamar University near Beaumont, Texas. In Lamar University, she was in a relationship with a man but she did not get married because the man terminated their marriage plans later. Janis Joplin agreed on a deal with Big Brother in 1966. She joined the group that by now was led by Chet Helms. Chet Helms was a promoter who meet her in Texas, but by then was managing Big brother. On June 4, 1966, she joined Big brother and was brought back to San Francisco by Chet Helms. At big brother, she made her first public performance was in San Francisco. She later went back to drugs. Stephen Ryder a friend and a keyboardist persuaded her to stop using drugs. Janis Joplin successfully managed to quit drugs once again. She then joined the band and she persuaded Dave Getz that the use of needles would not allow whenever they rehearsed. Also, they had agreed that band members would not use needles in their homes whenever she visited them. She had taken a step forward from drugs. (Johnson 5)Afterward, all the bandmates settled in Lagunitas in California. It is where the five bandmates lived communally. Janis Joplin had a relationship with the founding member of Ron McKernan, however, they remained friends afterward. On August 23, 1966, the group made an agreement with Independent Label Mainstream records.
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